Redken Brews Cream has a light to soft hold, but it doesn't last for more than a few hours. It has a strong masculine scent and gives your hair a natural matte look. It works better on thinner hair, providing more hold, but on thicker hair it provides more texture and less hold. It costs around fifteen to twenty dollars. It is hard to evenly spread on dry hair, but it is easier to apply on wet hair. It is very easy to wash off, but your hair will feel super sticky and a tad greasy. This white paste sometimes might appear in your hair as flakes.