American Crew Firm Hold Styling Gel Review


  • Firm hold with low shine.
  • Not as strong as other high-hold gels, but still provides a solid hold.


  • Slight men's cologne smell when squeezing from bottle, but no smell after application throughout the day.


  • Gives a wet look without drying hair out, lasts all day. Holds hair in place with semi-dry finish.


  • American Crew Firm Hold Styling Gel has a thick and sticky texture that helps keep hair in place all day long.
  • Easy to apply and distribute evenly throughout the hair, leaving it with a natural-looking shine.


  • $10-$15.

Hair Type

  • Ideal for thick, curly, and frizzy hair types.
  • Provides a natural hold for fine and limp hair.

Does It Last?

  • All day hold.

Easy To Wash Out?

  • Easy to wash out.

Adding Too Much?

  • Too much can result in a sticky feel and hard to manage hair. May dry and flake if applied improperly.

Customer Reviews:

Great Hold

I love this styling gel! It gives my hair a strong hold without feeling sticky or greasy. It also has a nice, subtle scent.

Too Expensive

While the product works well, I find it to be too expensive for the amount you get. I've found similar gels at a lower price point.

Easy to Style

This styling gel makes it easy to style my hair the way I want it. It doesn't leave any residue or flakes and holds up well throughout the day.

Not for All Hair Types

While this product works great for some hair types, it didn't work well for mine. It left my hair feeling dry and brittle, and didn't hold up throughout the day. I would recommend trying a sample before committing to a full-size purchase.

Leaves Residue

I was disappointed to find that this styling gel left a sticky residue on my hair. It also made my hair feel weighed down and greasy, even after washing it out.

Moderate Hold

This styling gel provides a moderate hold, but doesn't work well for more complex hairstyles. It's best for simple, everyday looks.

Product Summary:

The American Crew Firm Hold Styling Gel offers a firm hold with low shine, designed to last all day without flaking. Although not as strong as some high-hold gels, it provides a reliable hold. The gel emits a mild men's cologne scent from the bottle, which fades after application, and achieves a wet look with a semi-dry finish. Its thick, sticky texture is nonetheless easy to apply and distribute evenly across the hair.

This product is particularly suitable for thick, curly, and frizzy hair, offering a natural hold even for fine and limp hair types. Priced between $10 and $15, it is noted for its long-lasting quantity, with some users reporting up to a year of use. Despite its glue-like hold, it washes out easily without leaving a film on the hair or hands.

However, applying too much can lead to a sticky sensation and residue on hands and towels. Inappropriate application may also cause the gel to dry and flake.