American Crew Forming Cream Review


  • Provides a strong, invisible hold that lasts all day.
  • Offers a medium hold with a subtle shine, perfect for daily use.


  • The product has a scent that tends not to last.


  • Achieve a modern quiff/pomp look effortlessly with American Crew Forming Cream.
  • Create a styled yet natural appearance for your hair with this grooming product.


  • The American Crew Forming Cream has a creamy and smooth texture that is easy to work with.
  • It provides a medium hold and a natural shine to the hair, without leaving any sticky or greasy residue.


  • $10-$20.

Hair Type

  • Ideal for achieving a natural appeal with good hold, subtle shine, and flexibility.
  • Perfect for those with baby fine or straight hair, providing great styling and body.

Does It Last?

  • All day hold.

Easy To Wash Out?

  • Extremely light formula that easily washes out of hair.
  • Leaves no residue behind, making it effortless to clean out.

Adding Too Much?

  • No greasy feeling, just medium shine, but hair may feel slightly heavy after application.
  • Holds all day, but can leave hair feeling dry and slightly sticky.

Customer Reviews:

Great hold and versatility

This forming cream provides a fantastic hold that lasts all day. It's perfect for creating a variety of hairstyles without leaving a greasy residue. Highly recommended!

Too heavy and difficult to wash out

I found this forming cream to be too heavy for my hair, making it look weighed down and greasy. Additionally, it was very difficult to wash out, leaving a residue that made my hair feel dirty.

Natural-looking and easy to apply

The American Crew forming cream gives my hair a natural and effortless look. It's easy to apply and provides a great texture that lasts throughout the day. I love it!

Decent hold but lacks strong scent

This forming cream has a decent hold, but I was expecting a stronger scent. It doesn't have a distinct fragrance, which may be a pro or con depending on personal preference.

Leaves hair feeling sticky

Unfortunately, this forming cream left my hair feeling sticky and uncomfortable. It didn't provide the desired hold and ended up making my hair look messy instead.

Moderate hold, but not long-lasting

The forming cream offers a moderate hold, but it doesn't last throughout the day. I found myself needing to reapply multiple times to maintain the desired style.

Product Summary:

American Crew Forming Cream is a grooming product that offers a strong, yet invisible hold, suitable for all-day use. It provides a reliable hold with a subtle shine, ideal for everyday styling. Despite its effective styling capability, some users may find its scent unpleasant.

This cream facilitates easy creation of modern hairstyles like quiffs or pompadours, while maintaining a natural hair look. Its creamy, smooth texture is user-friendly, providing a medium hold and natural shine without any sticky or greasy after-effects. The product is priced between $10 and $20 and is well-suited for those seeking a natural appearance with good hold and subtle shine. It's particularly effective for fine or straight hair, offering excellent styling and body.

The longevity of the American Crew Forming Cream varies, but it generally provides long-lasting use, ranging from several months to years. A key feature is its extremely light formula, which washes out easily without leaving residue, offering a medium shine without a greasy feel. However, some users may experience a slight heaviness in their hair after use.

Additionally, the cream is effective in holding waves throughout the day, though it may leave hair feeling dry and a bit sticky. Overall, it's a versatile product that combines strong hold, natural shine, and ease of washability, making it a popular choice in the grooming market.