American Crew Grooming Cream Review


Medium hold, easily slick back hair look. Not for wild spiky styles.


Strong cologne smell.


Very shiny look. Can leave hair feeling greasy and sticky.


More slick back look over texture.


Inexpensive, can be found on the web for ~$10. Locally at department stores, can cost double.

Hair Type

Can be used with short or long hair. Better for straighter hair. Easily tame frizzy hair. Works better for thicker hair.

Does It Last?

Doesn't stand up to humidity. Otherwise, lasts all day hold. Can restyle throughout the day.

Easy To Wash Out?

Hard to wash out.

Adding Too Much?

A little goes a long way, otherwise your hair can become very greasy.

Customer Reviews:

Unbeatable Shine and Hold

I've never used a grooming cream that gave me such a strong hold and a wonderful shine. It's perfect for my medium length hair and it doesn't feel heavy or greasy at all. Truly, it's a game-changer!

Overpowering Scent

I was excited to try this grooming cream, but unfortunately, I found the scent to be way too overpowering for my liking. It lingers on all day and I've had people comment on it. While it does provide a decent hold, the strong smell is a deal-breaker for me.

A Little Goes a Long Way

The great thing about this grooming cream is how long it lasts. You only need a small amount to get the desired effect. I've had the same jar for months now and it still hasn't run out. It's economical and provides excellent value for money.

Decent but Not Exceptional

The grooming cream does its job. It gives my hair a decent hold and a nice shine. However, I wouldn't say it's anything exceptional. It's pretty much like any other grooming cream out there. Good, but not outstanding.

Hard to Wash Out

While this product does provide a nice hold, I find it incredibly difficult to wash out. Even after rinsing multiple times, it still leaves a residue in my hair. This makes me feel like my hair is never fully clean, which is quite bothersome.

Product Summary:

American Crew Grooming Cream offers a medium hold with considerable shine, making it an excellent choice for those looking to achieve a polished, slicked-back style. However, its properties might not be ideal for creating more textured looks such as messy or spiked hairstyles. I've noticed that when dealing with longer hair, a generous amount of the cream is necessary. This can lead to a feeling of heaviness and stickiness, and in some cases, a nearly greasy appearance, which might actually suit certain style preferences. The cream does have a noticeable fragrance, which is generally well-received and not too strong. It's also suitable for use on curly hair.

The petroleum-based nature of the American Crew Grooming Cream means it requires a bit more effort to wash out. It's definitely washable, but expect to use a little more shampoo than usual. While the cream is on the pricier side, many find its value justified, especially when compared to the hard, crunchy texture that gels can leave behind. A word of caution: depending on the amount you use and your hair length, your hair may become difficult to run your hands through after application, as the product tends to stick. On the plus side, unlike gel, this cream is highly reworkable, allowing for adjustments and restyling as needed throughout the day.