Aveda Men Pure Formance Grooming Clay Review


  • Light to moderate hold, low shine.


  • Great Aveda smell.


  • Adds body and lift to hair.
  • Creates thicker appearance.


  • Creates tousled, beachy waves.
  • Adds volume and body.
  • Provides a matte, textured finish.


  • Product costs around $30.

Hair Type

  • Best for short, fine hair.
  • Great for straight and coarse hair.
  • Adds volume and prevents frizz in fine, curly hair.

Does It Last?

  • All day hold.

Easy To Wash Out?

  • Easy to wash out.

Adding Too Much?

  • Hair can feel greasy.
  • Provides slight wet look with shine.

Customer Reviews:

Great Hold and Natural Look

This grooming clay provides a great hold that keeps my hair in place throughout the day. It gives my hair a natural and textured look without any stiffness. The clay is easy to apply and doesn't leave any residue. I love how it adds volume and definition to my hair while still looking effortless. Highly recommended for those looking for a versatile and reliable grooming clay!

Ineffective Hold and Greasy Texture

I'm quite disappointed with this grooming clay. The hold is weak and my hairstyle loses its shape within a short time. Additionally, the texture of the clay is greasy and heavy, making my hair look weighed down and unwashed. The product also has a strong scent that is overpowering. It didn't meet my expectations in terms of performance.

Effortless Styling and Matte Finish

I really like this grooming clay. It makes styling my hair effortless and gives it a natural matte finish. The clay provides a decent hold that keeps my hairstyle intact without feeling heavy or stiff. It's easy to work with and allows me to create different looks. The clay is also easy to wash out, leaving no residue. Overall, I'm satisfied with the performance and quality of this product.

Moderate Hold with Average Performance

This grooming clay offers a moderate hold for my hair. It keeps my hairstyle in place for a few hours, but it's not as long-lasting as I hoped. The texture is smooth and easy to work with. However, it doesn't have any standout features that make it exceptional. It's a neutral option for those who are looking for a basic grooming clay.

Leaves Residue and Difficult to Wash Out

I'm disappointed with this grooming clay. It leaves a noticeable residue in my hair, making it look greasy and unwashed. Additionally, it's difficult to completely wash out, even with multiple washes. The hold is also weak and doesn't last throughout the day. I won't be repurchasing this product.

Average Performance with Moderate Hold

This grooming clay has an average performance. It provides a moderate hold that keeps my hairstyle intact for a few hours. The texture is smooth and easy to work with, but it doesn't offer any outstanding benefits. It's a neutral option for those who are looking for a basic grooming clay without any specific requirements.

Product Summary:

Aveda Men Pure-Formance Grooming Clay is a high-quality hair product that caters to a variety of hair types with its versatile benefits. It delivers a strong hold that satisfies users, featuring a very matte finish and providing a light to moderate hold with low shine. This range of hold options makes it adaptable to different styling preferences.

The grooming clay is known for its pleasant smell, which enhances the user experience. It is also easy to apply and clean, adding to its practicality. One of the key benefits is its ability to create a thicker appearance in hair, along with adding body and lift. The matte, textured finish it provides is another attractive feature.

Particularly effective for short, fine hair, the clay also works well with straight and coarse hair types. It is excellent at adding volume and preventing frizz, especially in fine, curly hair. The product's longevity is impressive; it can last for months and maintain its hold for up to three days between washings. Despite its high price, many users find it to be a worthwhile investment due to its long-lasting benefits, clean feel, and effective texture hold. It does not leave hair feeling sticky or greasy, maintaining a clean and held texture.