Aveda Pure-Formance Grooming Cream Review


  • Provides flexible and light hold without making hair stiff.


  • Although some find the aroma too strong, others enjoy its overwhelming, unique fragrance.


  • Enhances hair volume and thickness, while maintaining a soft texture.
  • Provides control and keeps the hair looking naturally wet without appearing greasy.


  • Provides excellent, long-lasting texture for fine hair.
  • Has an ideal thickness for good hair definition and control.


  • $25-$30.

Hair Type

  • Ideal for styling fine, wiry hair without leaving it stiff or weighed down.
  • Works well on curly hair, reducing frizz and maintaining natural texture.

Does It Last?

  • All day very light hold.

Easy To Wash Out?

  • The Aveda Pure-Formance Grooming Cream is easy to wash out, making it a convenient option for daily use.
  • It does not leave any residue behind, ensuring that your hair feels clean and light after every wash.

Adding Too Much?

  • Excessive application may result in a greasy appearance.

Customer Reviews:

Great for Styling!

I am highly impressed by this grooming cream. It has a pleasant scent and is perfect for styling. It gives my hair a natural look and doesn't make it hard or greasy. I've tried many similar products, but this one is by far the best.

Overpriced for the Quantity

I was really disappointed with this purchase. For the price, I expected to get a lot more product. The tube was only half full when I received it. I don't think it's worth the money.

Excellent for Sensitive Skin

I have really sensitive skin and most grooming creams cause me to break out in a rash. However, this one has been gentle on my skin and I've had no issues. It's a godsend for me.

Decent but Nothing Special

This grooming cream is okay. It does its job, but there's nothing extraordinary about it. It's not bad, but it's not great either. Just pretty average overall.

Not Ideal for Thick Hair

I have pretty thick hair and this cream just doesn't work for me. It doesn't provide enough hold and my hair gets frizzy within a couple of hours. Might work better for people with finer hair.

Mixed Feelings

I have mixed feelings about this grooming cream. On one hand, it smells great and doesn't leave a residue. On the other hand, it doesn't provide the kind of hold I was hoping for. So it's a bit of a toss-up.

Product Summary:

The Aveda Pure-Formance Grooming Cream is a premium hair styling product known for delivering pliable, all-day hold with a natural shine. It's effective when used alone or combined with grooming clay for tougher styling challenges, offering sufficient hold without stiffness, stickiness, or an overpowering scent.

First-time users often express satisfaction with its performance, noting the perfect balance of moisture, hold, and a lasting fragrance. The cream provides a flexible, light hold, different from the typical hassles of gels, and doesn't leave hair stiff. It maintains a natural hold without weighing down hair and is non-greasy, avoiding the sticky, crunchy texture associated with gels.

This grooming cream not only enhances hair volume and thickness but also keeps hair soft to the touch. It offers control while maintaining a naturally wet look without appearing greasy. It's particularly beneficial for men with Androgenetic Alopecia, as it boosts texture and volume. The product doesn't leave a residue on hands, facilitating adjustments throughout the day.

Suitable for use on both wet and dry hair, it allows for diverse styling effects and keeps hair looking wet all day without crusty or flaky residue. This pliability enables experimenting with different styles while ensuring hair stays in place, feels soft, and looks natural.

The Aveda Pure-Formance Grooming Cream is excellent for fine hair, offering long-lasting texture, thickness, and control. It works well on curly hair, reducing frizz while preserving natural texture. With a proven track record of 20 years, it consistently delivers quality results, even for fine, wavy hair styled into a pixie cut.

Easy to wash out, the cream is a convenient option for daily use, leaving no residue and ensuring hair feels clean and light. However, it's important to avoid over-applying to prevent a greasy look. Priced around $25-$30, it's a valuable investment for maintaining natural shine and texture in your hair.