Avenue Man Dry Texture Clay Review


  • Perfect hold for thick hair.
  • Medium hold.


  • Fresh scent, not overpowering.


  • Soft reworkable hold achievable.
  • Little to no shine.
  • Curl defining & casual look options.
  • Glossier look with multiple applications.


  • Adds volume and body.
  • Enhances natural texture.
  • Creates a tousled look.


  • Price is high, around $30.

Hair Type

  • Best for thick hair.
  • Also works well for fine hair.

Does It Last?

  • Strong hold even after brushing.
  • A little goes a long way.

Easy To Wash Out?

  • Easily washes out with just one shampoo.
  • Leaves hair feeling soft and manageable.

Adding Too Much?

  • Hair feels heavy & greasy.
  • No flaky residue.

Customer Reviews:

A+ for Hair Styling and Control

I've tried a lot of hair styling products and this one is definitely a winner. It gives me great control over my hairstyle and keeps it in place all day without making it stiff or greasy. The dry texture is perfect for creating a naturally styled look.

Unpleasant Scent

The one downside for me is the scent. It's a bit too strong and not to my liking. Unfortunately, it lingers for a while after application. If you're sensitive to smells, this might be a deal-breaker.

Amazing Matte Finish

One thing I absolutely love about it is the matte finish it provides. It gives my hair a natural look while still making it appear styled and well-managed. Plus, it doesn't leave my hair shiny or glossy, which is a big plus for me.

On the Pricier Side

While it delivers good results, it's certainly on the pricier side compared to other clays I've tried. It's a good product but might not fit everyone's budget. If price isn't an issue for you, it's worth giving it a shot.

Can Be Difficult to Apply

I found that it can be a bit difficult to apply, especially if your hair is longer. It doesn't spread as easily as I would like, and I often find myself using more product than necessary to get it evenly distributed.

Good, But Not Great for Thick Hair

It works decently on my thick hair, providing a fair amount of hold and control. However, it might not be the best option if you have particularly thick and heavy hair and need a very strong hold. It's good, but not great in this regard.

Product Summary:

Avenue Man Dry Texture Clay is a robust styling product, particularly effective for achieving a strong hold on thick hair. It's versatile enough to provide a professional and dressier look, as well as to define curls for a more casual style. The clay excels in adding volume and body, enhancing the hair's natural texture, and creating a tousled appearance. Its efficiency is notable, as only a small amount of the product is needed for desired results. Additionally, it features a nice, light scent that is pleasantly subtle.

One of the key benefits of this clay is its long-lasting hold, which can be easily washed out with a single shampoo. Users can enjoy styling without the worry of hair feeling heavy or greasy, as it does not leave behind any flaky residue or unwanted shine. While it is suitable for a range of hair types, including thick, baby fine, and fine hair, potential buyers should note that the product is priced on the higher side relative to the amount provided.