Axe Natural Look Softening Hair Cream Review


  • Provides a fantastic natural hold without shine or tackiness.
  • Comparable to Aveda in terms of hold, look and feel.


  • The Axe Natural Look Softening Hair Cream has a fresh and clean scent that is not overpowering.
  • It has a subtle masculine fragrance that lingers on the hair, leaving it smelling great throughout the day.


  • Provides a natural look.
  • Avoids the wet look of gels.


  • The Axe Natural Look Softening Hair Cream has a smooth and creamy texture that spreads easily through the hair.
  • It doesn't leave any greasy or sticky residue, and instead, adds a lightweight and naturallooking softness to the hair.


  • $5-$10.

Hair Type

  • Best for thick and curly hair types.
  • Provides a natural look and longlasting softness.

Does It Last?

  • The Axe Natural Look Softening Hair Cream is designed to provide a natural and soft look to your hair that lasts all day long.
  • With its longlasting formula, this hair cream can help you achieve a natural style that stays put for hours wi

Easy To Wash Out?

  • Axe Natural Look Softening Hair Cream is easy to wash out, making it perfect for daily use.
  • The cream is formulated to rinse out easily, leaving no residue behind and making it effortless to maintain your hair's natural look.

Adding Too Much?

  • Makes hair feel thick and dry.

Customer Reviews:

Great hold and natural look

I love how this product gives me a great hold without making my hair look stiff or unnatural. It's perfect for achieving a natural, effortless style.

Leaves hair greasy

Unfortunately, this product leaves my hair feeling greasy and oily. It's difficult to style and feels heavy on my head. I wouldn't recommend it.

Softens hair and smells great

This hair cream not only softens my hair, but it also smells amazing. I love how it adds a subtle scent to my hair without being overpowering. Definitely recommend!

Okay product, but not the best

This hair cream does an okay job of styling and softening my hair, but I've definitely used better products. It's not my go-to option, but it gets the job done.

Caused flakes in my hair

I was excited to try this product, but unfortunately it caused flakes and dandruff in my hair. It was a major disappointment and I won't be using it again.

Not great for thick hair

If you have thick hair like me, this product may not be the best option. It doesn't hold up well and I found myself having to reapply throughout the day.

Product Summary:

The Axe Natural Look Softening Hair Cream carves out its niche as an exemplary hair product, particularly esteemed for its capacity to deliver a natural, understated hold, sans the glimmer or stickiness that often accompanies hair styling products. It stands on par with the likes of Aveda, mirroring its effectiveness in terms of the hold, aesthetic appeal, and tactile experience.

One of the cream’s appealing attributes is its fragrance - fresh, clean, and yet not overwhelmingly potent. It carries a subtle masculine touch that not only enhances the hair's scent but also endures throughout the day, ensuring the hair remains pleasantly fragrant. The texture of the cream is another commendable aspect; it is smooth, creamy, and facilitates an easy spread through the hair. This aids in steering clear of the traditional wet appearance commonly associated with gels.

Importantly, it leaves no greasy or sticky aftermath. Instead, it imparts a light, natural softness, making the hair look effortlessly styled. The product exhibits a particularly impressive performance on thick and curly hair, offering a natural and soft demeanor that persists throughout the day. Additionally, its easy washout feature renders it an ideal choice for regular use.

However, individuals with thick, dry hair should exercise caution with the amount they apply, as excess might lead to greasy hands and a lack of shine in the hair. Priced between $5 and $10, the Axe Natural Look Softening Hair Cream presents itself as an affordable and effective option for those seeking a natural, understated hair styling solution.