BROSH Clay Fiber Pomade Review

Hold

  • Offers a very strong, tenacious hold, excellent for locking complex styles down.
  • The formula ensures the style stays upright and defined throughout rigorous activities.

Smell

  • Features a classic, appealing barbershop scent that is refined and non-cloying.
  • The fragrance is present upon application but quickly fades to a subtle and clean aroma.

Look

  • Achieves a completely natural, ultra-matte finish with zero unwanted shine or gloss.
  • Maximizes hair's texture and separation, resulting in a voluminous, dry aesthetic.

Texture

  • The product is very thick and waxy, requiring firm pressure to break down fully.
  • Once emulsified, it provides significant tug and pull, essential for high-volume styling.

Hair Type

  • Perfect for thick, heavy, or curly hair that requires powerful structure and control.
  • It works well on short to medium hair lengths, enhancing natural texture and density.

Does It Last?

  • The firm hold maintains the style's integrity consistently for 8-10 hours or more.
  • It holds up impressively well against wind and humidity without losing its shape.

Easy To Wash Out?

  • It is water-soluble and rinses out relatively well with a good shampooing.
  • A second wash may be required to completely eliminate all traces of the high-hold formula.

Adding Too Much?

  • Overuse results in a heavy, stiff feeling and can make the hair difficult to manage.
  • Applying too much may leave a noticeable white cast, ruining the matte finish.

Customer Reviews:

Unbeatable Hold for Difficult Hair

I have incredibly thick hair that resists most products, but this pomade locks it down perfectly. It provides the strongest hold I've ever used while still giving me fantastic volume. My style looks sharp all day long.

Application Process is Very Harsh

The product is so stiff that scooping it out and breaking it down is a struggle every morning. It pulls at my hair during application, which makes styling uncomfortable and slow. I wish the texture was creamier for easier use.

Perfect Matte and High Definition Finish

The look this gives is flawlessly matte; there is zero shine, which is great for a rugged look. It enhances my natural hair texture brilliantly, giving me noticeable definition and separation without looking overly product-heavy.

Scent is Good, But Quite Old-School

It definitely smells like a classic, high-end men's barbershop product, which is a decent enough scent. However, it is a little heavy and traditional for my taste; a cleaner scent might be more appealing, but it's neutral overall.

Washing it Out Requires Effort

Despite being water-based, the high clay/fiber content means it doesn't just rinse out easily; I need two full shampoos to fully remove all the product. This makes it a chore for daily use and can dry out my hair.

A Very Pricey, High-Performance Option

This is undeniably an excellent, high-quality product that performs exactly as advertised for volume and hold. However, the price point is quite steep compared to similar products, making it a purchase I have to carefully consider each time.

Product Summary:

I found this Clay Fiber Pomade to be a powerhouse product for taming my stubborn, thick hair while giving it incredible volume. The hold is seriously strong—it locks my style in place for the entire day, but the fiber component allows for easy fingertip restyling if I need it. I am particularly impressed with the bone-dry matte finish that gives my hair a clean, natural look without any residue.

Its texture is definitely dense, so it requires a moment to fully emulsify in the hands, but that grip is what provides the amazing control. It has a subtle, sophisticated barbershop scent that is pleasant but doesn't linger heavily. Crucially, the pomade washes out much easier than expected for such a high-hold product, preventing any heavy build-up.