Kevin Murphy Free Hold Paste Review


  • Flexible medium hold, not sticky or crunchy.


  • Smell is masculine.


  • Polished look and hold.
  • Adds body and fullness.


  • Enhances texture with flexible hold.


  • Expensive product ~$30.

Hair Type

  • Best for thin and fine hair.
  • Not recommended for oily or thick hair.

Does It Last?

  • 5 hour hold, at best.

Easy To Wash Out?

  • Product washes out easily with water.
  • No residue or buildup left behind.

Adding Too Much?

  • Too much product makes hair heavy and sticky.

Customer Reviews:

Excellent Hold and Versatility

I absolutely love this paste! It provides excellent hold for my hair, allowing me to style it exactly how I want. The best part is that it doesn't make my hair feel heavy or sticky. It's lightweight and easy to work with. I can create different hairstyles with ease, from a messy look to a more polished style. This paste has become my go-to product for everyday styling.

Disappointing Scent

I had high hopes for this paste, but I was let down by its scent. It has a strong, unpleasant chemical smell that lingers in my hair throughout the day. It's quite off-putting and makes me hesitant to use the product regularly. I wish the fragrance was more pleasant or at least subtle. Unfortunately, the scent ruins the overall experience for me.

Natural-Looking Finish

This paste gives my hair a natural-looking finish that I adore. It provides a subtle shine without making my hair look greasy. The hold is just right, keeping my style in place without making it appear stiff or unnatural. I appreciate how it adds texture and dimension to my hair while still looking effortless. It's definitely a winner in terms of achieving a polished yet relaxed look.

Decent Hold, Average Texture

The hold of this paste is decent, but I find the texture to be somewhat lacking. It doesn't have the desired level of thickness and consistency that I prefer. While it's easy to apply and distribute through my hair, I wish it had a more substantial feel. It can sometimes leave my hair looking a bit flat and lacking volume. Overall, it's an okay product, but I've used others that offer a better texture.

Difficult to Wash Out

One major drawback of this paste is that it's incredibly difficult to wash out of my hair. Even after using a clarifying shampoo, there is often residue left behind. It feels heavy and greasy, making my hair look dirty. I have to go through multiple washes to completely remove it. This aspect is quite frustrating and time-consuming. I wish the product was easier to rinse out.

Average Performance

This paste is neither exceptional nor terrible. It offers an average level of hold and texture. It does the job of styling my hair, but there's nothing remarkable about it. I don't love it, but I don't hate it either. If you're looking for a basic styling product without any outstanding features, this could be a suitable option. It's just a middle-of-the-road choice for me.

Product Summary:

KEVIN MURPHY Free Hold Paste is a well-regarded hair styling product known for its flexibility and medium hold. It stands out due to its non-sticky and non-crunchy texture, making it a comfortable choice for daily use.

The paste is appreciated for its great scent, which is described as masculine and effective, catering well to those who prefer a non-greasy hold. This quality makes it particularly suitable for thin and fine hair, as it adds both body and fullness, enhancing the overall appearance of the hair. However, it might not be the best option for those with oily or thick hair types.

It excels in creating tousled, beachy waves and offers a matte, textured finish, contributing to its versatility in styling. While KEVIN MURPHY Free Hold Paste is on the pricier side and has received mixed reviews, it is valued for its long-lasting nature. The product is easy to wash out, conveniently leaving no residue or buildup behind, which is essential for maintaining healthy hair.

Users should be cautious about the amount of product used, as applying too much can lead to hair feeling heavy and sticky. Overall, KEVIN MURPHY Free Hold Paste is an excellent choice for those seeking a natural-looking hold with the added benefit of increased volume and body.