American Crew Matte Clay Review


  • Medium hold at best.


  • Lovely scent is present.
  • Not noticeable in hair.


  • Natural, effortless waves.
  • Shiny, healthy locks.
  • Flexible matte hold.


  • Adds volume and body.
  • Creates soft, bouncy curls.
  • Enhances texture and shine.


  • Product costs ~15.

Hair Type

  • Great for thin and thick hair.

Does It Last?

  • Lasts up to 8 hours in hair.
  • Humidity resistant.

Easy To Wash Out?

  • Easy to wash out.

Adding Too Much?

  • Can leaves hair feeling gross until washed.

Customer Reviews:

Excellent Matte Finish

This matte clay provides an excellent matte finish to my hair. It gives a natural and non-greasy look that lasts throughout the day. The texture is perfect for achieving a modern and stylish hairstyle. I love how it adds volume and hold without weighing down my hair. Highly recommended!

Difficult Application

The application of this clay is quite challenging. It has a thick and sticky consistency, making it difficult to spread evenly through my hair. It requires extra effort to distribute the product, resulting in clumps and uneven coverage. It would be better if the formula had a smoother and more manageable texture.

Strong Hold All Day

This matte clay offers a strong hold that keeps my hairstyle intact all day long. It provides the necessary control and keeps my hair in place, even in humid conditions. I appreciate how it allows me to restyle my hair without losing its hold. A reliable product for a long-lasting hairstyle.

Decent Texturizing Effect

This clay provides a decent texturizing effect to my hair. It adds some definition and enhances the natural texture, giving a slightly tousled look. While it's not the most intense texturizing product I've used, it's suitable for achieving a subtle and casual style. Works well for everyday use.

Dries Out Hair

One drawback of this clay is that it tends to dry out my hair. It leaves my hair feeling dry and brittle, which can be problematic, especially for those with already dry or damaged hair. It would be better if the formula had some moisturizing properties to prevent excessive dryness.

Average Volume Boost

This clay provides an average boost in volume to my hair. While it does add some lift and body, it doesn't deliver a significant volumizing effect. It might work better for those with naturally thin or fine hair who want a subtle increase in volume. For those seeking more dramatic volume, alternative products may be more suitable.

Product Summary:

Matte Clay by American Crew is a well-crafted hair styling product, offering a strong and natural hold that can last up to 8 hours while effectively resisting humidity. Its ease of use and minimal residue make it a practical choice for daily styling. The product is proficient in adding volume and body, enhancing texture and shine, and is capable of creating soft, bouncy curls and natural, effortless waves.

One of the appealing aspects of Matte Clay is its pleasant scent, which adds to the overall user experience. It leaves hair feeling dry and strong, which is a desirable attribute for those seeking a matte finish. The product is versatile, being best suited for wavy hair, great for thin hair, and particularly effective for both thick and thin curls.

A small amount goes a long way, ensuring that the product lasts for a considerable duration. Additionally, it washes out easily, which is a significant advantage in terms of convenience and hair care.