The London Grooming Company Paste Review


  • Good hold without being too sticky.
  • Slightly greasy.
  • Holds hair in place without shine.


  • Pleasant smell.
  • Not overpowering.


  • Styles hair well, looks good all day.
  • No greasy look or feel.


  • Adds volume & thickness.
  • Creates natural, tousled look.
  • Defines curls & adds body.


  • Product costs around $20.

Hair Type

  • Great for curly hair.
  • Keeps thick hair in place.
  • Also works well with thinner hair.

Does It Last?

  • Lasts all day.

Easy To Wash Out?

  • Easily rinses out with just water.
  • Doesn't leave any residue.

Adding Too Much?

  • Unnatural finish if too much product used.
  • Difficult to run hands through.
  • Can become heavy/thick.

Customer Reviews:

Excellent Styling Control

For me, this product delivers just the right amount of control for my hair. It's easy to style and restyle throughout the day without losing its hold.

Not Quite For Thick Hair

While it seems to be a good product, I find that it doesn't quite work well with my thick hair. It requires more product than I'd like to keep my hair in place.

Impressive Long-lasting Effect

The effect lasts all day for me, which is great. I don't need to touch up my hair or worry about it losing its shape during the day.

Quite Good But Pricey

The product is quite good and does what it promises, but I find it a bit expensive compared to other similar products in the market.

Less Pleasant Scent

One downside for me is the scent. It's a bit too strong for my liking and doesn't fade as quickly as I would prefer.

Decent Hold but Not Enough Shine

It does provide a decent hold, but if you're looking for a product with some shine, this may not be the one. It leaves a more matte finish.

Product Summary:

The London Grooming Company Hair Paste is an effective styling aid, excelling in adding volume and thickness to hair, creating a natural, tousled look, and defining curls. Its scent is pleasant and subtle, ensuring it won’t clash with aftershave fragrances and making it a comfortable choice for daily use. The paste avoids leaving a greasy look or feel, which adds to its appeal.

The product has a thick consistency, which is beneficial for maintaining styles in thick hair and ensuring the hold lasts for a considerable duration. While it is slightly greasy — a common trait among many hair products — this doesn't overly detract from its overall performance. However, users should be cautious with the amount applied, as overuse can lead to hair feeling heavy and thick. Its formula allows for easy washing out with just water, leaving no residue behind.

Priced at around $20, the tin offers good longevity, making it a cost-effective option. Yet, it's important to note that applying too much can make running hands through hair difficult, potentially compromising the natural finish of the hairstyle. Therefore, a moderate application is recommended for the best results.